新闻周刊：十大最具创新力公司 海尔榜上有名

　　

　　不过，创新型商业活动或者品牌制造了足够伟大的产品或者采取足够正确的措施来使营销之路更为平坦，整个购物体验值得回味。十大最具创新性的公司今年作到这一点。一些公司是借助于一个熟悉的名字，其它公司则跨越了它们自身与目标客户群之间的巨大障碍。

　　1、微软

　　Windows Phone 7手机在六周内售出了150万部，微软从任天堂Wii夺走了游戏主机销量冠军的宝座，并将其保持了数个月之久。微软在11月4日发布体感外设Kinect后在十天内售出了1百万部。

　　2、苹果

　　iPhone(手机上网)4、“Retina display”显示屏、FaceTime视频会议设备、新版iOS AirPlay和AirPrint无线功能甚至都还不是苹果今年最大的飞跃。虽然苹果今年在智能手机、显示器和Mac都取得进展，但今年将作为IPAD年被人们所记住，IPAD六个月的销量就高达750万部。

　　3、谷歌

　　在谈到创新方面，没有几家公司是苹果的对手。谷歌的Android操作系统今天已占据了市场份额的20%，应用程序超过了10万项。

　　4、 宏达电(HTC)

　　在Android手机需求量增加，微软推动Windows 7智能手机成功的情况下，HTC找到了收获其手机所有收益但同时躲避针对它们操作系统批评意见的方法。

　　5、迪斯尼

　　迪斯尼《玩具总动员3》今年就为其带来了超过10亿美元的收入，但迪斯尼对最大限度地利用其所有资源的承诺使其入选最佳公司。

　　6、福特汽车

　　推出令人激动的新紧凑车型Fiesta、重新调整热门车型、更加酷的焦点，加之丰田在安全性方面所导致的市场损失，福特今年的市值增加了近2%，股价到目前为止上涨了68%。

　　7、亚马逊

　　亚马逊今年借助于其价格为139美元的 Kindle阅读器和它超过72万种图书的量使公司收入提高了近30%，至55亿美元。

　　8、比亚迪

　　比亚迪今年早些时候推出一款抵电式混合燃料车，它还获批与戴姆勒成立合资公司，制造电动汽车以促进中国的环保事业。

　　9、迅销集团

　　迅销集团是亚洲最大的服装连锁店，拥有960多家店。它有非常大的发展潜力。

　　10、海尔

　　世界权威市场调查机构欧睿国际称，海尔已成为全球家电销售量冠军，占据着6.1%世界白色家电市场份额。

　　10 Top Innovative Companies

　　Innovation boils down to two elements: creating something and *** people want it. These companies make both look ***。

　　An innovative business or brand, though, makes enough great products or does enough right to make portions of that stew go down a little smoother and make the entire buying experience worth savoring. These 10 companies did that with flourish this year, some with help from a familiar name, others despite sea-sized obstacles between themselves and the buyer base. All, however, have something to be proud of—and a lot more to offer—as the year draws to a close。

　　1. Microsoft

　　Credit where credit is due. Microsoft (MSFT) is back in the game。

　　Yes, we know, Windows Phone 7 manufacturers have only "sold" 1.5 million devices in six weeks—roughly equal to the number of Android phones activated every seven days. Yes, we know it's been more than a year since the launch of Windows 7 and that there's still no market for the Zune. But anyone remotely associated with the video game industry knows that Microsoft is no longer playing around with its Xbox and Xbox Live stable of products。

　　First off, after slimming its Xbox 360 hardware and just about eliminating the "red circle of death" failures that cost gamers hundreds of dollars in console investment, Microsoft snagged the console sales lead from Nintendo's Wii and has held it for months. Also, after years of taking a back seat to the Wii's fun little motion controllers and Miis and getting beaten to market by Sony's (SNE) PlayStation Move motion device, Microsoft sold 1 million versions of its $150 controller-free Kinect motion-capture device within 10 days of its Nov. 4 release and 2.5 million before the end of November. By all accounts, that should have been a tough sell, considering the console itself goes for as little as $199, but a good concept and great third-party partner products such as Viacom's (VIA) infectious Dance Central remind us what Microsoft is capable of when its back is to the wall。

　　Adding ESPN to Xbox Live and putting it all on Windows 7 Phones may be for naught if nobody buys the handsets, but it may have been enough to engage Sony, whose rumored PlayStation phone has appeared in photos on gamer blogs as a tease to a potential Consumer Electronics Show debut in January. Way to change the game, Microsoft。

　　2. Apple

　　When your product is left in a bar, completely torn down by Gizmodo, completely revealed to the world two weeks before launch, plagued with bad press over antenna problems immediately afterward and more than 14 million people still want one, that's the sign of a great innovator. Oddly, the iPhone 4 and its insanely high-resolution "Retina display," HD camera, FaceTime video conferencing, new version of iOS with AirPlay and AirPrint wireless functions weren't even Apple's (AAPL) biggest leap forward this year。

　　For all of their smartphone, monitor and Mac advances this year, this will be remembered as the year iPad made people ask "What's a netbook?" and "Why do we need an eReader?" as they snapped up 7.5 million iPads in six months en route to a record $20.4 billion fourth quarter and a nearly 53% share price increase for Apple. With the rest of the tech world playing tablet catchup, Steve Jobs had good reason to smirk from his Infinite Loop stage this year。

　　3. Google

　　Say what you will about Google's (GOOG) recent performance in the market and in monetizing its various products, but as far as innovation is concerned, there are still few who can match Cupertino. Google's Android OS, which Gartner says had a roughly 2% share of the global market, has a nearly 20% share today and more than 100,000 applications。

　　Android has also surged to first place among operating systems in numbers of smarphones sold during the past two quarters, according to NPD Group, while iSuppli forecasts that Android will take the lead in U.S. market share by 2013. The Google TV Internet television initiative and its partnership with Sony may not be setting the world afire in sales, but—like AppleTV before it—it represents an important incremental step in the merger of Internet content and home entertainment and a huge leap toward greater integration. For every Google Buzz that lands with a thud, there are 25 acquisitions building up Google strengths, such as online video, photo, search and advertising. If only the kids at the Googleplex could inch that share price up a bit。

　　4. HTC

　　HTC had been *** Windows Mobile phones for quite a while before introducing the world to the Android OS with its Dream handset. Now its Droid Incredible for Verizon (VZ) and Evo 4G for Sprint (S) have helped Android stand toe-to-toe with Apple and Research in Motion (RIMM)， and Google is hoping its technology can help and Android tablet pummel the iPad。

　　How good was HTC this year? Its share price is up 13% but, perhaps more tellingly, it was directly targeted by Apple in a complaint filed with the Federal Trade Commission in March alleging infringement on Apple patents—something HTC vehemently denies. With Android demand growing and Microsoft pushing for Windows 7 smartphone success, HTC has found a way to reap all of the benefits of its handsets while dodging the criticism thrown at their operating systems。

　　5. Disney

　　Much like his real-life mouse counterparts, Mickey really knows how to wriggle his way into all corners. It's easy to say Disney (DIS) looks smart when just one of its movies, Toy Story 3, brought in more than $1 billion in revenue this year, but it's Disney's commitment to maximizing all its resources that makes it one of the best。

　　Take streaming video, for example: The piece of the Hulu joint venture owned by Disney's ABC just became fairly lucrative, as Hulu's CEO revised the year's revenue estimates to $260 million from $240 million after a better-than-anticipated response to its $8-a-month subscription service. Meanwhile, Disney just signed a $150 million to $200 million one-year content deal with Netflix that includes not only the same content it's giving Hulu (after a 15-day window) but older content Disney hasn't wrung a cent from in a while. At the same time, its parks expand, its fleet of cruise ships grows, its television properties manage to negotiate higher fees (including ESPN's highest-in-basic-cable $4.10 a month) and its audience for video game properties such as Epic Mickey for Nintendo's Wii grows。

　　Revenue is up more than 5% this year, and the share price has jumped nearly 15%， with Disney's tweaks helping the company live up to that "happiest place on Earth" claim。

　　6. Ford

　　Don't call it a comeback. Ford (F) was already in good shape last year, when old favorites such as the Taurus regained a foothold, share prices more than tripled and worried investors, execs and loyalists discovered all was not lost. This year was about maintaining that momentum, across all segments and among all sizes。

　　Equipping its whole line with such perks as the Microsoft-made Sync communications and entertainment system helps, but introducing an exciting newcomer such as the compact Fiesta, retooling favorites including the iconic SUV-turned-crossover Explorer and the funkier Focus and having it all coincide with Toyota's safety-related losses resulted in a nearly 2% uptick in market share earlier this year and more than 68% growth in share price year to date。

　　7. Amazon

　　Almost invisibly Amazon (AMZN) has boosted revenue nearly 30% this year to date, to $5.5 billion, behind a smaller, lighter, less expensive $139 Kindle e-reader and its store of more than 720,000 books—including nearly 600,000 selling for less than $10 and not including 1.8 million free public-domain volumes。

　　Never mind Amazon's segmented sales categories such as Amazon Student and Amazon Mom that offer promotions, discounts and Amazon Prime free two-day shipping. Pay no attention to Amazon Web Services as it drops prices, adds usage tiers and incorporates tools from Oracle (ORCL) to help developers launch apps. The key to Amazon's continued success is constant upgrades and tweaks to its Kindle offerings, including the launch of two in-house publishing imprints and the cross-platform growth of Kindle apps for Apple, Research in Motion's BlackBerry and Google Android products. Amazon realized well before announcing it this summer that e-books were going to outsell hardcovers, but now that the gap has grown to nearly 2-to-1, it takes a clever company to increase its advantage in a digital media sector facing tough competition from Google and Apple。

　　8. BYD

　　Back in 2008, a tiny branch of Berkshire Hathaway bought a 10% interest in China's BYD—which makes cell phone batteries, solar panels and environmentally friendly automobiles—for $230 million. Warren Buffett's piece of that company was worth $2 billion by the end of last year as BYD profits tripled and its stock price grew 400%. That's not on the way down, either, as BYD announced a plug-in hybrid vehicle earlier this year and was commissioned by China, in a joint venture with Germany's Daimler, to help that nation's green push by building electric cars. Early estimates have those hybrids and electrics being shipped to Europe by next year; the company is testing a fleet of its F3DM electric cars with the Housing Authority of Los Angeles this year; has an eye toward U.S. electric bus sales by next year; and car sales by 2012.

　　9. Fast Retailing

　　The average consumer still doesn't recognize the name Fast Retailing, but anyone who's shopped at its Uniqlo store in SoHo or bought some of its theory apparel knows there's a lot of hipster growth potential still untapped。

　　Fast Retailing is a 47-year-old Japanese clothing company that's the largest such chain in Asia—more than 960 stores. It mandates that all employees speak English and write all company e-mail in english by 2012, expects the number of foreign employees to eclipse Japanese workers by 2015 and looks to expand into India, Brazil and the U.S. to grow its global presence to 4,000 stores by 2020, presenting a formidable challenge to such global competitors as H&M. The company wants to open 200 stores in the U.S. alone within the next decade and plans to hire dozens of U.S. college grads this year and send them to Japan for management training。

　　Granted, Uniqlo has closed seven stores here since 2007, but company revenue has also risen 15% in that time as it stuck to its eclectic mix of artists and designers and let tastes change in its favor。

　　10. Haier

　　Quick, who's the No. 1 appliance maker in the world? If you didn't guess that Chinese company you'd never heard of that made the college dorm fridges you saw at Home Depot (HD)， Lowe's (LOW) and Sears (SHLD) all summer, shame on you. According to Euromonitor International, Haier has ascended to the top spot in global appliance sales, commanding 6.1% of the world's white goods market。

　　That is a 20% improvement from last year, but it also masks Haier's 12.5% share of the world's refrigerator market and 9.8% of its laundry machine purchases. Revenue is up roughly 22% since 2006, and it's based on two factors: price and demographic. It doesn't take an innovator to offer cheap mini-fridges, microwaves and air conditioners, but innovation helps if you want to do all of that and cater to twentysomething urbanites by nearly cornering the market on wine refrigerators, portable washers and countertop dishwashers. Its growing share of the keg refrigerator/tap market, while not nearly as inexpensive, also seems to speak to a very specific audience。

　　(新闻周刊)

　　(解雨)

　　

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